Acquiring more organic traffic is the ideal approach for Jane to generate more leads and income. Jane can enhance her online store’s performance by learning traffic-boosting techniques. Fortunately for you and Jane, we have the knowledge required to understand how to grow organic traffic to your website and be successful in 2024.
Take a look at these 13 suggestions to improve the flow of natural traffic to your website. For more about our practical advice, read on, and don’t forget to subscribe to Revenue Weekly for the newest marketing tidbits that can help you boost organic traffic!
Here are some pointers for boosting organic traffic
- Make your pages user-friendly, not search engine-friendly.
- Make a blog.
- Regularly publish articles
- Add pertinent keywords to your page.
- Look up fresh keywords to close any gaps.
- Aim for the FAQ and “People Also Ask” sections.
- Make a technical SEO assessment.
- Post links to your websites on social media.
- Obtain backlinks.
- Update out-of-date material.
Make your pages user-friendly, not search engine-friendly
Businesses often make this mistake when trying to improve organic web traffic, therefore this tip will be vital in 2024. Since search engines rate search results, many firms optimize their websites for them. Search engines actually consult users to rank pages.
Google uses metrics like dwell time, pages visited, and more to determine how much users like your website. Visitors that linger on your website or view numerous pages demonstrate its relevance and usefulness. If your website isn’t optimized for your intended demographic, visitors may leave, lowering your search engine ranking and organic traffic.
Writing for readers must come first to avoid this. Writing in an understandable language will keep readers on your pages longer. Writing for humans improves SEO and ranks, which might bring more natural visitors to your website.
Make a blog
Start a blog to boost organic search traffic. Blogging boosts your website’s credibility, connects you with your target demographic, and creates organic traffic.
A blog gives readers important material they want to read. When they search for your term, they find your website and read your post. More leads will come to your page because you’re providing useful content.
What kind of blogs can you make? You can create many blogs:
- Educational and instructional blogs
- Additional lists
Your blog must provide relevant information, regardless of structure. Look at websites that rank high for your topic and keyword to gain ideas for blog post content.
Regularly publish articles
Planning your material after beginning your blog and choosing a theme will help you write regularly. Blogging requires regular content publication and increases organic traffic to your website.
Blog content calendars offer pages structure. It also tells visitors to check your blog often for new posts. Maintaining this degree of consistency may attract frequent viewers and turn them into loyal customers. Of course, you can also attract valuable organic visits to your website.
Add pertinent keywords to your page
Looking for additional organic traffic-boosting strategies? Next, include relevant keywords across your website to boost page traffic. Keywords help qualified prospects find your site. To reach the most qualified and interested audience, choose the right keywords.
Imagine running an ecological cleaning business. You shouldn’t rank for “best dishwashers on the market” or “women’s clothing.” Despite their high popularity, these keywords won’t entice clicks on your listings.
Focusing on relevant keywords will bring relevant traffic to your page. Example keywords: “organic cleaning company” and “green industrial cleaners.” Your ranking in relevant search results should enhance website visitors. Find page-relevant keywords by:
Use keyword research tools to focus on sector-specific terms and use long-tail keywords (three or more words).
Choose keywords that generate hits and interested leads to your page to boost organic traffic. Enter your URL here to rapidly check keyword integration. Our free SEO Checker analyzes your SEO and keyword integration to provide specific SEO advise.
Look up fresh keywords to close any gaps
You must optimize keywords after adding them. Once your website or blog has content, periodically conduct keyword research to find new terms to target. This lets you keep your keyword strategy relevant and know what keywords your target audience is using to find your content.
Find less competitive keywords to improve your ranking. Your site’s keyword authority gives you an edge and makes your competitors work harder.
New keywords can help you identify content gaps that need to be filled with meaningful, relevant content to increase natural traffic to your website.
Here are some fast ways to find keyword gaps in your content:
- Examine rival keywords
- Use Ahrefs or Google Search Console to track keywords.
Aim for the FAQ and “People Also Ask” sections
Another way to increase organic traffic is to answer pertinent user queries in the “People Also Ask” and FAQ sections. FAQ sections can boost your page’s rating by targeting relevant keywords and answering user questions that may not have been handled in the previous material.
These elements boost page value and organic traffic by swiftly responding to user inquiries.
Title tags and meta descriptions can affect click-through rates. However, optimizing these two features can increase organic traffic by encouraging more page clicks.
Limit your title tag to 60 characters. Include your major keyword at the start to show search engines and users that your listing is important. Create an engaging title tag to entice them to click!
Meta descriptions should be 160 characters. Include your core keyword in the meta description to offer visitors a hint of what to expect.
Make a technical SEO assessment
Technical SEO helps search engine crawlers index your website. Technical SEO is essential for organic traffic because it improves user-friendliness and fixes technical issues that may anger customers.
Start technical SEO with a site audit. A site audit can check critical backend components for technological issues like:
- Page speed index
- Link statuses
- Errors in sitemap’s arranged information
- Secure HTTPS state
Want to perform a technical SEO assessment yourself? Check out our complete instructions!
Post links to your websites on social media
You’re losing out on other effective ways to increase traffic if all you’re doing to increase organic traffic is using SEO techniques. By including links to blog entries or article pages, social media marketing offers yet another fantastic way to get people to visit your website. To encourage natural traffic to your page, you can distribute links to your pages on your social media profiles. It brings fresh visitors to your page and, if they share it, brings your fans back to your website.
Obtain backlinks
Backlinks are a terrific way to increase organic traffic to your website beyond upgrades. External backlinks point to your website. These links boost your website’s authority in your field.
Backlinks boost organic traffic twice. The first source of website traffic is a link from another page. Thus, everybody who clicks on a review blog’s link to your pizzeria from their article about the finest pizza places will bring in new customers. Backlinks from credible sources boost your authority and trust, improving your ranking.
How can you gain more backlinks? Content relevant to your market gets backlinks best. Your blog has a good probability of getting backlinks from credible sites. Backlinks are best obtained through blogging because:
- Post them on social media.
- You can write about many topics.
- You can target several keywords.
- Send these via email newsletters.
Blogs are versatile, so you can connect individuals by many channels and possibilities, and they may link to your content on their own pages. Never hesitate to contact industry leaders and urge they read your latest blog post!
Update out-of-date material
Our final strategy to boost organic traffic is updating outdated material. Content you publish may age. Because your competitors’ websites have more updated pages, you may not get as many visits.
Reoptimizing these pages is the first step to increasing organic search traffic. You can revive underperforming website pages by reoptimizing obsolete content. Reoptimizing involves what?
It depends on the page. Just altering the content on some sites will increase organic traffic. Due to industry changes, the page’s content must be updated to reflect current needs. Items to edit include:
- Statistics and Dates
- Outdated data
- Page structure based on user intent
Your audience may also have trouble reading your page. To make your pages easier to skim, break up the text using paragraphs, graphics, or headings. Redesigning your content might raise natural traffic to your website.
