It’s only that “Rank Higher” is a relative concept. You may be a novice in SEO or a new website owner hoping to get your article post to appear higher than page six, or you may be trying to get from page one’s sixth position to the top spot. Thus, I’m going to discuss 17 methods in this piece that are divided into three categories, ranging from basic to sophisticated, to help you rank higher on Google.
How to Get a High Google Rank Higher
For those of you who might not be as familiar with the field of SEO, this part primarily consists of the fundamentals of SEO. If you want to Rank Higher, make sure you check these options.
Aim for Appropriate Keywords
You must first and foremost be aware of the criteria you wish to Rank Higher for. Naturally, you want to appear for search phrases that your target clients are entering into the search bar. These are keywords, and to find what’s fair for you to rank for, you’ll need to use keyword research tools.
The following criteria need to be taken into consideration when choosing which keywords to aim for top Google ranking:
- Volume: The number of times the term is searched each month
- Competition: The degree of difficulty in ranking for that term
The authority of your domain: Your ability to Rank Higher for keywords is influenced by your domain authority. It will be simpler if your website has been up and running for some time and you have been producing high-quality material during that time.
- Relevance: There’s no use in ranking for a keyword that won’t drive relevant visitors to your website
Check Keyword Intent
Common keyword intents are informational, commercial, transactional, and navigational. You focus on informational intent keywords for SEO. Even with informational intent keywords, you must determine what information the searcher wants.
I had screenshots of great websites and features and needed a keyword to target. I discovered a keyword with a search volume of 2900 and thought it was great for a website. When I Googled it, I saw results for side hustlers and amateur developers looking for website ideas, not businesses.
My website screenshots won’t rank for that term. If I search for “website design ideas,” things change.
Write Lengthy About It
High Google ranking key? Long-form, keyword-focused content. This works well with blog entries but also with landing pages.
Our free Website Grader landing page ranks first for “website grader.” At first glance, it may seem empty. Below the fold are FAQs, a treasure trove of words.
Perform On-Page SEO
Ranking high on Google relies on this. Get all the details in my on-page SEO guide or this video:
Your Brief Checklist
Keyword placement: Include your keyword in your meta title, meta description, at least two H2s, picture file names, alt text, URL, and page content:
- Within your site: link to the page from at least three other pages
- External linking: Link to 1-3 reliable external pages
Improve meta description: Keep it 155-165 characters and explain the importance of clicking on your page.
How Can Novices Get Free SEO Training?
Fortunately, a plethora of materials are available for novices and small businesses due to the extended duration of SEO as a digital marketing approach.
Better yet, a ton of trial and error has produced some amazing insights into how the Google algorithm functions, so you don’t have to guess what will work best.
Even though it’s still a closely kept secret, using free SEO education resources can provide you with the fundamental knowledge needed to develop a stronger brand.
You may learn more about SEO and how to use it for your business by enrolling in these free courses.
- Google Search Central: You might as well learn from the search engine itself if you’re attempting to understand how Google search functions. Although there is a little learning curve and certain complex features, Search Central offers significantly more valuable information than other websites and organizations.
- SEO Blogs: You can read several SEO blogs to refresh your knowledge. Moz, Backlinko, and Yoast SEO are good sources of information because they update their content in reaction to algorithmic changes and online community developments. It takes more work to find information on these blogs, but it’s worth it.
- SEO Training Academies: Websites such as HubSpot and SemRush provide more for you than just give you information through infographics and blog posts. Additionally, these companies include training academies where you can pick up the fundamentals and see how to use them in your campaigns. Furthermore, you can enroll in the courses without spending a lot of time or money because these academies are free.
- Personal Research: You may easily conduct your research to find out what kinds of websites are ranking in the top five positions on Google search results. You may look up those keywords and see what comes up after performing some quick keyword research. From there, you may determine what advantages you have over the competitors and make the most of those advantages.
Enhance Technical SEO
Technical SEO improves SEO by resolving website technicalities.
Even great content is useless if your site has technological troubles. Because technical SEO difficulties can prohibit your content from ranking or being indexed.
Here are some technical SEO issues that can hurt rankings:
- Broken pages: Pages that no longer exist. Visitors to these non-existent pages on your website will be directed to a blank or error-filled page.
- Redirect issues: Redirects send users to different pages than intended. If you update a page’s URL and need to reroute users, redirects are often useful. However, poorly placed redirects might block search engines and users from viewing your material.
- A poor user experience: May include slow page speed, hard-to-close pop-ups, and a web design that doesn’t work on all screen sizes. This can annoy visitors and deter them.
- Content that appears: On many webpages is a duplicate. It may contain exact copies or comparable content. Additionally, duplicate material can hurt organic performance.
Here’s how to improve your website’s technical characteristics for users and search engines:
Check Your Website for Google Crawl
- Indexing and ranking require crawling
- Google can’t index pages it can’t crawl. Ensuring Google can crawl your site is crucial
- Our Site Audit tool can identify technological issues that could hinder crawlability
- Type your domain into Site Audit and click “Start Audit”
- Follow our Site Audit tool configuration guide to review site audit settings
- Open the “Overview” report and click “View details” under “Crawlability” after the audit
- Select “Issues”. See crawl ability issues that need attention
- Issues will have “Why and how to fix it” or “Learn more” next to them. Clicking these will reveal solutions
Speed Up Your Site
Next, make sure your web pages load swiftly. For a good user experience and good rankings.
First, Google’s Core Web Vitals measurements can assess a page’s user experience.
Use Google PageSpeed Insights to find ways to speed up your pages.
Metrics include the following:
- LCP: How long it take to load the page’s largest content?
- FID: A website’s response time to a user’s initial action. Interaction to Next Paint (INP) will replace this in 2024.
The cumulative layout shift (CLS) is how much the page shifts during loading.
This is technical. If you’re a beginner, you may require a developer to implement Google’s advice.
You may speed up your site in many ways:
- Upgrade web hosting
- Image compression
- Unused code can be loaded later if needed. Develop Off-Page Strategy
- Off-page SEO uses methods outside your website to boost ranks
- Off-Page SEO Includes Backlinks
- Because of their ranking value, backlinks are powerful. You may have trouble getting them
- Building backlinks usually involves contacting other website owners to request a link
- Start an outreach campaign with Semrush’s Link Building Tool
- Start by creating a project and following the setup instructions
- Visit the “Prospects” page to see a list of backlink-worthy websites once the tool is complete
Next, assess prospects. Study the “URL Type” (which tells you about the domain), “Authority Score” (which indicates a web page’s quality), and “Rating” (which shows how useful and easy it is to get a link from that site).
- Click “To In Progress” next to the sites you want to contact.
Next, click “Contact” next to a prospect in the “In Progress” tab. To contact them, email them.
Other ways to get backlinks:
- Editorials: Being in an editorial or column
- Articles by guests: Article writing for another site
- Broken link building: Finding broken links on other websites and proposing an alternative.
- Unlinked mentions: Find unlinked references of your business or brand on a webpage and request a link.
- Outreach to press: Getting a journalist to quote you and link to your story. Press outreach agencies like Help a Reporter Out commonly accomplish this.
Start Google Ranking
Now that you know how to rank organically on Google, act.
Having the correct tools helps.
Start your Semrush free trial to try our tools. Which aids keyword research, technical upgrades, and more.
